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On the cover:
DIY Network’s Amy Matthews talks shop about market trends, cast polymer and a little do-it-yourself Sweat Equity that has captured the nation.
Features:
A "Brand" New Start
Too often "branding" is tossed about as the latest approach for solving a marketing problem. People loosely use the term for everything from a simple logo redesign to an extensive promotional campaign. But ICPA has taken a systematic approach to determine the scope of the industry’s marketing challenge and developed strategies to tackle it.
By Sheila Wexler.
DIY Network's Amy Matthews Builds "Sweat Equity"
Host of three television shows on the DIY Network showing viewers how to improve their homes and increase value through "do-it-yourself" renovations, Matthews has a unique perspective on home improvement and the future of cultured marble and solid surface products.
By Phil Bridges.
Proven Extenders & Fillers
Extenders and fillers account for a large percentage of the formulation, but contribute relatively little to the formulation costs of manufacturing composites. An in-depth look at ground calcium carbonate, Alumina Trihydrate and Kaoin Clay.
By Robert Baker, Tom Cook and Mitch Halpert.
An Online Advantage
One of the benefits of creating your own corporate website is that it tends to put companies on an even playing field. Discover several low cost and a few no cost ways for wielding the world wide web as a weapon with tips on using the internet to enhance your business.
By Phil Bridges.
The R&D Payoff
One of the main drivers of the composites industry on both sides of the supply chain is innovation. What may be news within the industry is that companies of all sizes are eligible for substantial tax relief under the Federal Research and Development (R&D) Tax Credit Program.
By Stephfan Nurse.
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