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International Cast Polymer Alliance
1010 North Glebe Road, Suite 450
Arlington, VA 22201
Phone: 703-525-0320
Fax: 703-525-0743
Email: icpa@cfa-hq.org
Website: www.icpa-hq.org

NEWS
FOR IMMEDIATE RELEASE
Contact: Lisa Renzi
Senior Manager, Membership & Marketing
703-525-0320, ext. 313
lrenzi@icpa-hq.org

ICPA’s Dream Home Open for Tours at PCBC

May 31, 2005 (Arlington Va.) - The Cast Polymer Dream Home, a full-scale display of cast polymer home products built by Cultured Marble Products, CCM Enterprises, and Gruber Systems, will be featured at PCBC 2005, a conference for more than 27,000 building industry professionals scheduled to take place May 31-June 3 at the Moscone Center in San Francisco.

The Cast Polymer Dream Home, developed by the International Cast Polymer Alliance’s (ICPA) Strategic Marketing Committee as a visual and contextual marketing concept to expose the potential of cast polymer products to a variety of building and construction industry buyers, has toured the country for the past two years.

“Our objective is to display the Dream Home's four separate rooms which are outfitted with new cultured marble, onyx, granite, and solid surface installations at each show,” says ICPA Managing Director Sabeena Hickman. “The style is arranged by ICPA staff onsite to reflect the newest trends in kitchen and bath design. We want this to be a total experience for everyone who enters the display.”

The Dream Home's bath and powder rooms were designed by ICPA manufacturing member Cultured Marble Products. In the master bath, a 65-inch by 65-inch cultured granite custom tub deck and skirt with integrated tub complement a cultured granite bull-nose edged vanity top with a single oval bowl and a dual-wall cultured granite shower surround with neo-angle shower pan. The master bath's design conveys a sense of spa-like tranquility with soothing shades and ample water fixtures.

CCM Enterprises will provide the Dream Home's custom solid surface kitchen appointment — a large, moss-colored, L-shaped counter installation in Gruber Systems' Granatex ® line, filled with varying sizes, shapes, and colors of particulate. CCM's kitchen installation, which tops custom cabinetry with a single bowl sink, reflects the growing trend toward nature-inspired décor, using the dark green gradations of Gruber's Myrnite Granatex ® to invoke the depth of a mountain trail.

Gruber Systems will showcase a unique biscuit and white cultured marble fireplace surround, as well as three new sink designs fabricated in cultured marble, cultured granite, and cultured onyx.
One of the 50 fastest growing tradeshows in the nation with over 600 exhibitors, PCBC was founded in 1959 as the Pacific Coast Builders Conference, and now represents a premiere gathering of building industry professionals shopping for the latest housing trends and customization options.

Copyright © 2005 International Cast Polymer Alliance of the American Composites Manufacturers Association

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The International Cast Polymer Alliance (ICPA) is a nonprofit organization representing over 300 members including manufacturers, suppliers, fabricators, and installers of cultured marble, cultured granite, cultured onyx, and solid surface kitchen and bath products. ICPA is dedicated to promoting recognition and demand for cast polymer products, representing the industry on legislative and regulatory issues, and maintaining high standards of quality in cast polymer products. ICPA publishes a monthly magazine, The Cast Polymer Connection. ICPA is an alliance of the American Composites Manufacturers Association (ACMA), the world’s largest trade group representing the composites industry. For ICPA membership information, call 703-525-0320, email icpa-info@icpa-hq.org,or visit ICPA’s web site: www.icpa-hq.org.

 

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